Event Recap
Event Summary
Clara Shek
Managing Director | Ogilvy Public Relations Worldwide
“Distinguished Professional of the Year” by HKPRPA (2014)
Hong Kong PR Agency Head of the Year 2014 by MARKETING Magazine
Event Description
For this digital workshop, our speaker will be discussing the following in regards to the Public Relations (PR) and Social Media field in the Digital Agency sector:
Sector overview & future of the sector
Explanation of the roles of PR and Social Media
The necessary skills required and how to obtain them
Advice for those outside the sector on getting the best opportunity to enter
We welcome any further discussions of your questions during the Q&A session
About Speaker
Clara has been leading the transformation of Ogilvy PR in Hong Kong in the past two decades with the acquisition of two specialist firms, founding its Travel Practice in 2007 and establishing one of Hong Kong’s first Social Media & Content hubs in 2010. Today, Ogilvy is widely recognized as the most-awarded PR consultancy in Hong Kong, known for its creativity and effectiveness.
Clara was honoured “Distinguished Professional of the Year” by Hong Kong PR Professionals’ Association (PRPA) at the 2014 Hong Kong PR Awards, as well as Hong Kong PR Agency Head of the Year 2014 by MARKETING Magazine. She is a former President (2003-2005) and current advisor of the PRPA and a founding board member of The Council of Public Relations Firms in Hong Kong.
Outside of work, she actively contributes to the community in her capacity as a board member of the Hong Kong Federation of Youth Groups and the Hong Kong Red Cross. She is also an advisor to the Museum Advisory Committee and Chinese University Master’s Programme in Corporate Communications.