Event Recap
Katryna Mojica
Campaign Asia’s “Women to Watch” (2012)
Brand Leadership Awards from the World Brand Congress (2010 & 2016)
Event Description
For this digital workshop, our speaker will be discussing the following in regards to the Brand and Advertising field in the Digital Agency sector:
Sector overview & future of the sector
Explanation of the roles of Brand and Advertising
The necessary skills required and how to obtain them
Advice for those outside the sector on getting the best opportunity to enter
We welcome any further discussions of your questions during the Q&A session!
About Speaker
Kat has held country leadership positions for Ogilvy & Mather since 2006. She has driven expansion in Vietnam and Indonesia, and currently leads the network office in Hong Kong.
She is associated with creating campaigns that helped drive social change, including work for Kimberly-Clark that changed the way girls were portrayed; and an IPA-awarded campaign which ultimately influenced government legislation requiring the use of motorcycle helmets in Vietnam.
In Indonesia, she drove digital acceleration and doubled the value of the office in four years. Under her leadership, Ogilvy Indonesia won its first Cannes Lion in its 40-year history.
Kat is a recipient of Brand Leadership Awards from the World Brand Congress in 2010 and 2016, and was also named one of Campaign Asia’s “Women to Watch” in 2012.